![]() ![]() These are all critical if you want to understand the plot, or what is happening in the video. This can include speaker IDs or even sound effects (like “ calming music” or ” loud explosion”). While the text in a caption file consists mostly of speech, captions are also known for including non-speech elements as well. This is achieved by providing a “time to text” track which is a supplement or sometimes, a substitute to the audio. ![]() Traditionally, they have been used to make video much more accessible to the deaf and the hard of hearing.Ĭaptions are also essential for viewers watching video on mute, whether they be travelling on public transport, not want others to hear what they’re viewing or possibly have sleeping children nearby! What is Closed Captioning?Ĭaptions are a textual representation of an audio file, within a media file. ![]() The tech appeared for the first time on TV in 1972 and by the turn of the 21st century, it would appear that captions had become the legal mandate for television in general. It took well over 44 years from the invention of the television for closed captioning to be added to programs. Any brand seeking to generate engagement, loyalty and interest must ensure that their content is accessible, and the best way to ensure that viewers are able to gain the full benefit from your efforts – and truly recognise the strength of your brand – is to apply closed captioning to your content. Approximately 15% of American adults report trouble hearing.
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